Ep. 6 Talking with Frank Crinite

In every turmoil, you will always fall to the level of your training. In this episode, Ken and Joe welcome Frank Crinite, one of the world’s best car salesmen, to discuss how to set realistic goals and take proactive steps to achieve them. Selling 100+ cars a month, Frank stresses the importance of having a process that is efficient and allows him to serve his clients quickly and easily. He has a process that is refined and effective, and that it takes a team to be successful. He also stresses the importance of delegation and social proof, stating that he takes responsibility if someone on his team drops the ball.

[00:01 - 04:28] Opening Segment

• Introducing Frank to the show
• Frank's progression from the first goal he set as a car salesman to where he is now 
• Taking proactive steps and making positive actions to grow his business
• Changing your processes as your business grows

[04:29 - 13:02] How to Keep Your Team on Track and Succeed

• Using a "red carpet world-class customer experience" to keep customers
• Frank emphasizes the importance of delegation and having a process that is easy to understand for the customer
• The importance of social proof in making sales

[13:03 - 20:25] How to Handle Team Mistakes

• Frank emphasizes taking responsibility whenever his team drops the ball
• The motivation behind the training was not right or that person wasn't explained the importance of that process right
• Everything should be customer-oriented
• Frank shares how arrived at his coaching and how it has helped his sales

[20:26 - 28:08] The Importance of Branding

• Frank discusses the importance of branding and how it has evolved for him
• How Frank Shifted his skills from internet sales to more face-to-face selling
• Joe shares his thoughts on haters and how he handles them

[28:09 - 30:24] Joe's Successful Sales Process

• Final words

Quotes:

“You always got to figure out how to speed out the process and not take away from the process.” - Frank Crinite

“If you have the guts to do it and surround yourself with people who are smarter than you, you can pretty much do anything.” - Frank Crinite

“If you’re not telling the world that you’re doing a good job, you’re actually being selfish. You’re keeping that to yourself.” - Frank Crinite

You can connect with Frank through LinkedIn, Facebook, Twitter, or visit courses.frankcrinite.net.

Connect with Joe and Ken! 

Joe Iredell LinkedIn - https://www.linkedin.com/in/joseph-w-iredell-6380915/

Ken Jordan LinkedIn - https://www.linkedin.com/in/william-ken-jordan-6a50885/

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