From Mortgages to Million-Dollar Motors: The Grit Behind Atsö Auto with Brandon Altieri

May 02, 2025 00:56:10
From Mortgages to Million-Dollar Motors: The Grit Behind Atsö Auto with Brandon Altieri
Selling the Dream
From Mortgages to Million-Dollar Motors: The Grit Behind Atsö Auto with Brandon Altieri

May 02 2025 | 00:56:10

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Show Notes

In this episode of Selling the Dream, Ken and Joe talk with Brandon Altieri, the founder of Atsö Auto Salon, a high-end auto detailing and concierge business.

Brandon opens up about his jump from mortgages into entrepreneurship, building something meaningful from scratch, and using valet service as a secret weapon for client acquisition.

You’ll hear real insights about personal sacrifice, hiring, training, high standards, and the mindset it takes to actually grow something that lasts. If you’ve ever thought about starting your own business — or just want to be inspired — this one's a must-listen.

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