Selling the Dream Present: Ed and Ken's Mini Podcast - It’s Not About Production. It’s About Alignment

Ken Jordan is joined by Ed Fordyce for a real talk on what really matters in business-building: alignment. In just 10 minutes, they cut through the noise about chasing production and refocus on what makes a partnership actually work.

They break down:

✅ Why choosing people who “get it” matters more than their numbers
✅ How showing up at a soccer game created a real connection
✅ What to look for in your referral partners (and what to walk away from)

You’ll hear how a simple invite to a soccer game led to a deeper connection—and why showing up and sharing values beats transactions every time.