Welcome to the first episode of “Selling the Dream.” We are your hosts - Ken Jordan and Joe Iredell. In this podcast, we will be discussing sales, success, and motivation. Both of us are entrepreneurs with extensive backgrounds in internet marketing, consulting, sales, and small business startups. Joe is the President of Sure Sites, Inc. in Ocean City, NJ, an internet marketing and web design company, and Ken’s background includes leading multiple successful brokerages in the role of Vice President of Lending.
We have just three rules for our guests to follow when joining us on “Selling the Dream”:
Today our guest is River Avenue Digital CEO, Joshua Irons. With over 18 years of experience in strategic digital and traditional marketing, he has helped grow brands and revenue for companies of all sizes.
Joe and Ken ask Josh about some of his secrets to business success as an entrepreneur, how he got started, what was his ‘why’, and how he defines happiness in his day-to-day work/life balance.
Talking Points:
00:05-00:18 - Podcast Introduction
00:18 - Ken introduces “Selling the Dream”
00:34 - Introduction - Co-host Joe Iredell
01:17 - Ken and Joe hope their listeners number more than their parents and relatives
02:15 - Introduction - Guest Josh Irons
03:00 - How and why Josh left his COO position at a corporate marketing firm 4 ½ years ago to start River Avenue Digital
05:50 - Ken’s turning point to leave his job in the restaurant business
07:18 - What is Josh’s advice for someone thinking of taking that next step to becoming an entrepreneur?
08:40 - What were some of Josh’s roughest patches along the way to entrepreneurship?
09:27 - What were some of the benchmarks Josh wanted to see before hiring an employee and did he feel that he hired that person at the right time?
10:53 - How does Josh measure success?
12:30 - Surrounding yourself with good people
12:45 - Wingin’ it vs. planning out your jump into entrepreneurship
13:35 - Ken’s Hernán Cortés allegory of telling his army to burn the boats to indicate “no going back”
14:34 - Managing the fear factor in becoming an entrepreneur
15:10 - Many people’s turning point to becoming your own boss is having kids
15:30 - A quote from the next episode’s guest, life coach Clement Pepe, about being 100% intentional
16:30 - Thanks to Josh for his time
17:10 - Conclusion & Closing
Resources/Links:
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