Selling the Dream Present: Ed and Ken's Mini Podcast - Navigating Trigger Leads in Real Estate

In this week’s Ed & Ken Mini Podcast, Ken Jordan is on a mission, and it’s personal. He breaks down the predatory nature of trigger leads, why agents need to educate buyers before the credit pull, and how one simple step could save your clients from getting bombarded by shady lenders.

Then, the duo dives into the concept of the last mile, what separates top-tier agents and LOs from the pack, and the importance of kind, clear conversations when it comes to business partnerships.

Highlights:

- What every agent should say before their buyer gets pre-approved
- Why automation can hurt more than it helps in the final mile of a transaction
- The power of clear expectations in your referral relationships
- How to handle one-sided partnerships with kindness and confidence Creative
- FSBO strategies for LOs & agents Action items to simplify, save, and scale your business